Amara

Terms of Service

Last updated 5 November 2026

These terms apply when you use Amara. By creating an account, you agree to them.

The service

Amara reads the accounts you connect, highlights up to 10 buyer conversations a day and prepares draft replies. Every claim it makes is labelled Observed, Inferred or Unknown.

You stay in control

Amara never sends emails, takes payments, deletes data or changes prices. You are responsible for reviewing every draft before you send it from your own mailbox. AI suggestions can be wrong, so check facts, prices and commitments yourself.

Your account

  • Keep your sign-in details secure. You are responsible for activity carried out by your team.
  • Only connect accounts that you are authorised to use.
  • Do not use Amara for unlawful purposes or try to disrupt the service.

Your data

You own your data. You give us permission to process it only to provide Amara, as set out in our Privacy Policy.

Plans and payment

Paid plans are billed monthly in GBP at the price shown when you subscribe. You can cancel at any time, and cancellation takes effect at the end of the current billing period.

Availability

We aim to keep Amara available, but we do not guarantee uninterrupted service. Connected services such as Microsoft, Google, Shopify and Attio are run by third parties under their own terms.

Liability

To the extent the law allows, we are not liable for indirect or consequential losses, or for the outcome of any email you choose to send. Our total liability is limited to the fees you paid in the 12 months before the claim. Nothing in these terms limits liability that cannot be limited by law.

Ending the service

You can close your account at any time. We may suspend accounts that breach these terms.

Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction.

Contact

[Legal entity name, registered address and contact email to confirm.]